Small business directory listings for better SEO
Do you want more website traffic for your small business? Do you hate to work with HTML on the back end of your site? Small business directory listings are the answer.
You can have better SEO for your small business website without coding HTML.
Just focus on your small business directory listings.
Directory listings are an important part of small business digital marketing strategy. Complete contact information, consistently recorded in local and professional directories, tell search engines like Google and Bing that you are in business.
That improves your SEO, which helps customers find your site.
The most important part of your directory listings is your NAP: Name, Address, Phone number.
Your NAP must be consistent in every directory listing. If it isn’t, the search engines will look at your business as multiple businesses or multiple locations. This might actually damage your SEO, and lower your rankings.
If you haven’t given much thought to your business name, address, phone number, and website address, now is the time.
SEO expert Neil Patel says that, surprisingly,
While 85 percent of small businesses say that it’s important for them to be found on local search apps and directories, only half of these businesses have ever updated their online listings! Fifty percent of these businesses know they have inaccurate listings, but 70 percent say that they just don’t have the time to update them at all! (5 Things Most People Forget About Local SEO)
Our best tip for directory listing consistency?
Use the information on your business card as your template. That way, what your customers find on the web is the same as what you give them in person.
Getting started with small business directory listings
How many directories need your information?
Depending on your industry and the size of your business, you may only need five directory listings. But you might also need 50.
If you’re not sure where to begin, we can help. Precision Local Marketing small business directory listings begin with a complete audit of your Name, Address, and Phone number, both on your own website and across the internet.
Our small business directory listing report will show you where your business is listed, and any inconsistencies and errors that need to be corrected.
If you’re ready to have consistent directory listings, and if you want to improve your site’s SEO, contact us for your small business directory listing report today.