Pinterest Small Business Marketing for Creative Promotion
Does your small business rely on beautiful photographs and art of your products, services, or locations? If you, you should add Pinterest small business marketing to your social media mix to promote your business with shared photos and art.
What is Pinterest?
Pinterest is a social media website and mobile app that lets its 150 million users share and comment on inspiring photos and art. It’s a great tool to help promote your brand and showcase your products and services.
Pinterest social marketing for small businesses works in a couple of different ways.
First, the free side, where you pin and share and comment on other pins. Just a few minutes of work each day can help grow your brand. The method is just the same as a personal Pinterest account.
Second, the paid side. Paid advertising on Pinterest is very easy to use. You simply choose the pin you want to promote, target your desired audience, set your daily budget, and use Pinterest’s analytics to track your ad performance.
How Pinterest works for small business marketing
Pinterest small business marketing is a clear winner for visual products or services. But what if you don’t have the most glamorous or photogenic business?
Not a problem!
Pinterest users are searching for motivational, aspirational ideas to help them live their best lives. That means you can share infographics, creative art in blog articles, even checklists and Top Ten lists. Anything that helps improve quality of life is worth being pinned and shared.
Creativity is the key to successful Pinterest small business marketing. Whether your goal is to grow brand awareness to an audience of 150 million customers, or target people in your town who are ready to buy, social marketing on Pinterest will help you get there.
If you’re ready to start using Pinterest as part of your social media marketing mix, Contact us today for your social media marketing consultation.. We’ll help you map out an effective strategy. Then we will implement it according to best practices, and track and analyze results for continuous improvement and more sales.