Want more sales? Focus on Local Search.
Recently Google made several improvements to AdWords to boost local search and mobile search friendliness. This makes AdWords even better for small business advertising.
Combining local SEO with local search ads through AdWords can give your business twice the exposure and multiply your inbound leads. AdWords also gives you the chance to brand a search query with your company’s tagline.
Imagine the power of a branded search within Google. When a customer searches for “hot water heater replacement” and the very first result is “John’s 24-7 Hot Water Heater Service” you know that John will soon have more business than he can handle.
Do you want more sales for your business? Focus on local search ads from Google.
Here are 3 tips to combine local search ads with local SEO to get more leads today:
- Set goals. Achieve goals. Every successful marketing campaign begins with specific, clear, attainable goals. Be realistic about your budget, your ability (or your agency’s skills), and your metrics for success. Focus as closely as possible on creating ads that answer your customer’s most immediate need.
- Use relevant local keywords. People want to do business with people they know and trust. That’s why small businesses account for a whopping 99.7 percent of all businesses in the United States (Fundera Small Business Statistics). Local customers and local businesses know that Kalamazoo, Michigan is nicknamed “The ‘Zoo,” that no one from New York calls it “The Big Apple,” and “The Windy City” refers to Chicago’s politicians, not its weather. Use relevant local keywords in your search ads to gain trust with your customers.
- Use location extensions. Location extensions help people find your business by including your address and map location, along with directions and the distance from them to you. They can also get operating hours, your phone number, and customer reviews to encourage them to visit you right away. Google AdWords Help has more information about location extensions.
Local search ads in AdWords and local SEO are complementary parts of an effective local marketing campaign. If you’re ready to start but not quite sure how, click here to email us for your local search consultation.